Blue Square and Laser Tools Racing with MB Motorsport extend strategic partnership for 2025 Season

March 17, 2025

Laser Tools Racing with MB Motorsport is delighted that its strategic partnership with award-winning brand engagement agency, Blue Square, has been renewed as they head into their seventh season of working together for the 2025 Kwik Fit British Touring Car Championship.

Blue Square has been an integral part of the team’s journey from the beginning. It brings a wealth of expertise in building successful partnerships for some of the world’s most beloved brands. Whether that is enhancing brand loyalty, growing sales, or creating memorable experiences, Blue Square continues to deliver excellence through its specialist team. The partnership between MB Motorsport and Blue Square is built on shared values, focusing on engaging clients, fans, and partners in innovative ways both on and off the track.

Mark Blundell, Sporting Director of Laser Tools Racing with MB Motorsport, is excited about extending the partnership into the 2025 season.

“Our relationship with Blue Square is a special one. Their strategic support has been invaluable as we continue to push the boundaries of how we engage with our partners, fans, and clients. We're excited to be working together for a seventh year and look forward to another successful season together.”

Nigel Atherton, Managing Director of Blue Square, echoes Mark’s enthusiasm for the renewed partnership.

“At Blue Square, we pride ourselves on long-term, sustainable partnerships, and our relationship with MB Motorsport exemplifies that. Both our organisations are committed to delivering excellence in our respective fields, and we are thrilled to continue our journey together in 2025.”

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