Laser Tools Racing with MB Motorsport are delighted to announce that ABK Beer, the award-winning, handcrafted beer brewed in Bavaria, have reunited their partnership with the team ahead of the second half of the 2023 British Touring Car Championship as Jake Hill looks to challenge for the driver’s crown once again.
Having worked together across a phenomenally successful 2022 campaign, ABK Beer rejoins the team ahead of a critical last half of the season as they look to close the gap on the current championship leaders.
With fan favourite Hill behind the wheel of the WSR-run BMW 330e M Sport, ABK Beer will be proudly displayed as the team look to end the season in style.This partnership reinforces the continued growth of ABK Beer, a brand that has been brewing beer for over 700 years in Kaufbeuren, Bavaria, and has also recently launched its own 0% alcohol product.
ABK Beer is part of ROKiT Drinks which, in turn, is part of the ROKiT Group of Companies, the consumer products, technologies and studio content conglomerate co-founded by John Paul Dejoria and Jonathan Kendrick.
Jonathan Kendrick commented: “We are very excited to be back in the BTCC paddock for the second half of the season as Jake Hill and Laser Tools Racing with MB Motorsport look to challenge for the Championship in the strongest possible way. Our ABK Beer brand is growing fantastically fast and we’re very proud of the success we have seen in recent years. With that in mind, it feels only right to partner together to put us at the front of the field once again.”
Mark Blundell, Sporting Director of Laser Tools Racing with MB Motorsport concluded: “It is fantastic to be welcoming ABK Beer back to the fold for the second half of the season. They continue to go from strength-to-strength as a brand and we’re proud they have chosen to renew their partnership with us as we look to enjoy our own successes together between now and the end of the season.”
